GEO (Generative Engine Optimization)
Get your brand accurately represented and cited when ChatGPT, Perplexity, and Gemini answer questions in your space.
How do you get a brand cited by ChatGPT, Perplexity and Gemini?
Caffinix does Generative Engine Optimization (GEO): auditing how ChatGPT, Perplexity and Gemini currently describe a brand, correcting what the models get wrong, and building the structured, citable content that gets a company quoted when those engines answer questions in its category. It is a different discipline from classic SEO, because the goal is being accurately represented inside a generated answer rather than ranking a page.
Search is shifting from ten blue links to a single generated answer. GEO — Generative Engine Optimization — is the work of getting your brand accurately represented and cited when ChatGPT, Perplexity, and Gemini answer questions in your space. We audit how the models currently describe you, fix what they get wrong, and shape the content and structure that make you citable.
What you get
- ✓An audit of how ChatGPT, Perplexity, and Gemini currently describe — or ignore — your brand
- ✓Content and structure changes that make you more likely to be cited accurately
- ✓A repeatable way to track your presence in generated answers over time
Who it's for
- —Brands whose buyers now ask an AI assistant before they Google
- —Companies being described wrongly — or not at all — by the models
- —Marketing teams who see AI answers eating their organic traffic
How we work
A real engagement, week by week.
- 1Phase 1
Visibility audit
- Probe how the major models answer questions in your category
- Record where you're cited, ignored, or described incorrectly
- Identify the prompts and topics that matter to your buyers
- 2Phase 2
Fix + shape
- Correct the factual errors the models repeat about you
- Shape content and structure toward what gets cited
- Strengthen the sources the models actually draw from
- 3Phase 3
Track
- Set up repeatable checks on your presence in generated answers
- Report movement over time
- Adjust as the models and your category shift
Why us
Why us.
We work inside these models daily building AI products — GEO is an extension of how retrieval and grounding actually behave, not a rebadged SEO deck.
Honest scope: GEO is early and no one can guarantee a citation. We measure and improve; we don't sell magic rankings.
It pairs with our AI build work, so we understand why a model cites one source over another.
Common questions
Things prospects ask first.
No. SEO optimizes for a ranked list of links. GEO optimizes for how a model represents and cites you inside a single generated answer — different signals, different work.
No, and anyone who promises that is selling something. We measure your current presence, fix what's wrong, and improve the odds — with tracking to show movement.
If your buyers already ask AI assistants before they search, yes. Being described correctly now is cheaper than correcting a wrong narrative later.
Also booking now
- →AI Agents & RAG ChatbotsProduction RAG agents grounded in your real data, with tool-calling and a measured hallucination rate.
- →AI Agent Reliability & EvalsOn-call reliability, eval suites, observability, and model/cost optimization for production AI agents.
- →AI Integration for Existing SoftwareLLM features inside a real backend: streaming, auth, rate limits, retries, fallback, and cost control.
- →Fractional AI LeadA senior AI engineer and product lead on your team part-time — architecture, build oversight, and hands-on delivery, without a full-time hire.
- →AI Workflow Automationn8n, Make, or Python pipelines that replace the manual handoffs eating your team's hours — with AI steps only where they earn it.
- →AI-Powered Product & MVP BuildsWeb and mobile products with AI built in, launched in 4–8 weeks — scoped hard to the core loop, on a stack that survives past launch.
Ready to start this?
Tell us what you're trying to ship. A senior engineer replies within one business day, and the first call is 20 minutes — we'll say straight whether it's a fit.
Prefer email? contact@caffinix.com